{"title":"Beauty of Joseon","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003e\u003cspan class=\"citation-665\"\u003eBeauty of Joseon\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-665\"\u003e reinterprets centuries-old Korean herbal medicine (\u003c\/span\u003e\u003ci\u003e\u003cspan class=\"citation-665\"\u003eHanbang\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-665 citation-end-665\"\u003e) into modern, clean skincare.\u003c\/span\u003e \u003cspan class=\"citation-664 citation-end-664\"\u003eInspired by the beauty secrets of the Joseon Dynasty, the brand combines time-tested ingredients like Rice, Ginseng, and Propolis with proven active ingredients.\u003c\/span\u003e \u003cspan class=\"citation-663 citation-end-663\"\u003eDiscover gentle, minimalist formulas designed to calm, restore, and brighten your natural skin barrier.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-spf-50-50ml","title":"Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+, 50ml","description":"\u003cp\u003e\u003cspan\u003eExperience the harmonious blend of ancient Korean beauty wisdom and modern sun science with Beauty of Joseon Relief Sun Aqua-Fresh. This revolutionary SPF 50+ PA++++ sunscreen combines maximum UV protection with skin-soothing ingredients from traditional Korean herbal medicine. The lightweight, water-based formula feels like a refreshing drink for your skin while providing robust defense against aging and damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Protection: SPF 50+ PA++++ blocks 98% of UVB rays\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHanbang Heritage: Infused with traditional Korean medicinal herbs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAqua-Fresh Texture: Lightweight, water-based formula absorbs instantly\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRice Complex: Brightening and nourishing with rice extract and niacinamide\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBarrier Support: Strengthens skin's natural moisture barrier\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentle Formula: Suitable for sensitive, acne-prone, and reactive skin\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eClean Beauty: Free from harsh chemicals and irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly over face and neck at the last step in your morning and daytime skincare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLegal Disclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUnless expressly indicated in the product description, MyVitaminStore.pk is not the manufacturer of the products sold on our website. While we work to ensure that product information on our website is correct, manufacturers may alter their product information. Actual product packaging and materials may contain more and\/or different information than shown on our website. If you have any specific product queries, please contact the manufacturer. For medicinal products, content on our website is not intended to be used to diagnose, treat, cure, or prevent any disease or health condition or to substitute advice given by medical practitioners, pharmacists or other licensed health care professionals. You should contact your health care provider immediately if you suspect that you have a medical problem. You should always read the labels, warnings and instructions provided with the product before using or consuming it and not solely rely on the information presented on our website.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50 ml","offer_id":51461195268409,"sku":"8809968130277","price":4500.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonReliefSunAqua-FreshSPF50_50ml.jpg?v=1766036268"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100-ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser, 100 ml","description":"\u003cp\u003eA pH-balanced gentle daily cleanser with plum and mung bean extracts that deeply cleanses and refreshes while supporting your moisture barrier. Refresh your skin without stripping essential moisture. We created our pH-friendly Green Plum Refreshing Cleanser with a gentle, hypoallergenic, slightly acidic formulation designed to work with not against your natural moisture barrier. \u003cspan\u003eInfused with vitamin-rich plum water and mung bean extract in a refreshing gel base help keep skin hydrated and balanced, never dry or uncomfortable.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWet hands and gently massage the cleanser onto your face, then rinse with lukewarm water for a fresh, hydrated glow. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor a deeper clean, use after our Ginseng Cleansing Oil or Radiance Cleansing Balm.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLegal Disclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUnless expressly indicated in the product description, MyVitaminStore.pk is not the manufacturer of the products sold on our website. While we work to ensure that product information on our website is correct, manufacturers may alter their product information. Actual product packaging and materials may contain more and\/or different information than shown on our website. If you have any specific product queries, please contact the manufacturer. For medicinal products, content on our website is not intended to be used to diagnose, treat, cure, or prevent any disease or health condition or to substitute advice given by medical practitioners, pharmacists or other licensed health care professionals. You should contact your health care provider immediately if you suspect that you have a medical problem. You should always read the labels, warnings and instructions provided with the product before using or consuming it and not solely rely on the information presented on our website.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53672873197881,"sku":"8809738314678","price":5000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonGreenPlumRefreshingCleanser_100ml.jpg?v=1783146802"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30-ml","title":"Beauty of Joseon Calming Serum Green Tea + Panthenol, 30 ml","description":"\u003cp\u003eBeauty of Joseon Calming Serum is a lightweight, soothing skincare formula created to help alleviate skin discomfort caused by UV exposure and other external stressors. The brand states this renewed formula is enriched with 50% Green Tea, 30% Mugwort extract, and 5% Panthenol to deliver deep hydration and calming care for sensitive or reactive skin. Green tea, a renowned antioxidant, and mugwort, an herb acclaimed for its skin-soothing properties, work together to hydrate and calm the skin, while panthenol acts as a moisture barrier to protect the skin from further irritation\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54482581356857,"sku":"8809738316412","price":4875.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonCalmingSerumGreenTea_Panthenol_30ml.jpg?v=1789539627"},{"product_id":"beauty-of-joseon-dynasty-cream-50-ml","title":"Beauty of Joseon Dynasty Cream, 50 ml","description":"\u003cp\u003e\u003cspan\u003eBeauty of Joseon Dynasty Cream is a rich, multi-functional moisturizer inspired by traditional Korean skincare ingredients. The firm yet creamy formula is powered by Rice Bran Water, Ginseng Root Water, Squalane, and Niacinamide to deliver deep hydration and nourishment while helping to maintain the skin's oil-moisture balance. Rice Bran Water, rich in amino acids, minerals, and Vitamin E, helps keep the skin moist and healthy. Ginseng Root Water, containing rich saponin, works to energize the appearance of the skin. Squalane, with properties similar to sebum, acts as a moisture barrier to shield the skin from external stimuli, while Niacinamide helps manage excessively dry or oily skin and visibly brightens the complexion. The blend protects the skin barrier and regulates the appearance of excess oil for a glowing, balanced-looking complexion. Suitable for all skin types, especially dry skin\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54482614649145,"sku":"8809525249565","price":5550.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonDynastyCream_50ml.jpg?v=1789540857"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30-ml","title":"Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin, 30 ml","description":"\u003cp\u003eBeauty of Joseon Glow Deep Serum is a lightweight, brightening formula designed to target dullness, uneven skin tone, and dark spots. The brand states this serum is infused with 68% Rice Bran Water and 2% Alpha-Arbutin to deliver deep hydration while visibly improving the complexion. Rice Bran Water, rich in amino acids and minerals, helps moisturize and maintain the skin's health, while Alpha-Arbutin works to inhibit melanin production, helping to reduce the appearance of existing pigmentation and prevent new dark spots from forming. This serum works diligently to illuminate and boost the health of your skin, revealing a clearer, more radiant complexion over time. Suitable for all skin types.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54482637685049,"sku":"8809738312728","price":4875.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonGlowDeepSerumRice_Alpha-Arbutin_30ml.jpg?v=1789542013"},{"product_id":"beauty-of-joseon-matt-sun-stick-mugwort-camelia-spf-50-pa-18g","title":"Beauty of Joseon Matt Sun Stick Mugwort + Camelia SPF 50+ PA+++, 18g","description":"\u003cp\u003eBeauty of Joseon Matte Sun Stick is a lightweight, daily-use sunscreen stick engineered for effortless reapplication without the greasy or sticky feeling of traditional sunscreens. Developed in collaboration with cosmetic chemist Ramón glowbyramon, this innovative formula utilizes sebum-control silica powder to regulate oil production, delivering a smooth, matte finish that can be reapplied over makeup without clumping or pilling. Infused with Artemisia Capillaris (Mugwort) extract, rich in Vitamins A and C, along with Green Tea extract, it helps soothe and nourish the skin while preserving its natural moisture balance. The compact, hygienic stick design requires no hands, making it perfect for on-the-go protection in everyday urban environments.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54482673303865,"sku":"8809864766884","price":5250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonMattSunStickMugwort_CameliaSPF50_PA_18g.jpg?v=1789543250"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30-ml","title":"Beauty of Joseon Revive Eye Serum Ginseng + Retinal, 30 ml","description":"\u003cp\u003eBeauty of Joseon Revive Eye Serum is a fast-absorbing, anti-aging formula designed to target wrinkles, brighten dark circles, and hydrate the delicate under-eye area for firmer, more refreshed-looking skin. This advanced serum combines 10% Ginseng Root Extract and 2% Retinal Liposome to help smooth fine lines and revitalize tired-looking skin. Ginseng root extract, rich in saponins, delivers a deep moisture boost to help create healthier-looking skin, while Retinal, a fast-acting Vitamin A derivative, supports collagen production and skin renewal to improve elasticity and firmness. Niacinamide further helps to brighten and even out skin tone, keeping dark circles and signs of fatigue in check\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54482939085113,"sku":"8809738316146","price":5550.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/files\/BeautyofJoseonReviveEyeSerumGinseng_Retinal_30ml.jpg?v=1789544636"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/5819\/5513\/collections\/BeautyofJoseonGlowDeepSerumRice_Alpha-Arbutin_30ml.jpg?v=1789986763","url":"https:\/\/www.myvitaminstore.pk\/collections\/beauty-of-joseon.oembed","provider":"My Vitamin Store","version":"1.0","type":"link"}