Lightest Blonde Color 10 - So Pure

• Exclusive rich formula.

So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors.

We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp.

Advantages

• Ammonia-free
• Easy to mix
• Easy to apply
• Nourishing formula with certified Argan Oil
• Phytokeratin and Coconut base
• Rich fragrance of Jasmine and Sandalwood essential oils

Usage

• 1:1 60 ml (2 fl. oz.) So Pure Color + 60 ml (2 fl. oz.) So Pure Natural Balance Color Developer 3/6/9 % 10/20/3 Volume Up to 3 levels of lift 30-40 minutes.

Key Ingredients
So Pure Natural Balance Color is created with:

• A coconut base
  Intense nourishment for the hair that also protects the scalp from staining.
  
• Certified organic argan oil
  Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.
• Color pigments
  Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.
• Phytokeratin
  This plant-derived ingredient, with natural keratin, penetrates the hair and repairs its natural keratin structure.